Sample Brief (food)

Campaign 4
Brand Name: A Food Brand 
Product Being Promoted: All of a brand’s products, with a focus on the freshness and enticing appeal of tomatoes, leveraging the appetizing and attractive qualities of the color red and the fresh, invigorating aroma that tomatoes offer.
Target Audience: Users of electronic devices like smartphones and computers, and individuals who want to incorporate fresh vegetables and fruits into their diets.
Desired Emotion: To create a video that not only stimulates the appetite but also encourages viewers to adopt the habit of consuming fresh vegetables and fruits.
Colors Used and Their Meaning: Red, orange, yellow, green, and light-like spots in green areas. Lighter tones, such as whit, may also be used. Red is chosen for its appetite-stimulating qualities. Yellow and orange are used for their attention-grabbing properties, and these colors will be prominently featured in the tomato visuals. Green, the essential color of nature, will be used as a complementary element to create harmony in the visual.

Brief:
The visual will use a slight close-up angle, but the tomatoes won’t be oversized. They will be deep red. Yellow and orange tomatoes will be placed behind the red tomatoes, but they will be smaller in size. The background will be blurred to emphasize the fresh vegetables. Water droplets will appear on the red tomatoes. The video will be no longer than 10 seconds, with the tomatoes rotating throughout. As they rotate, water droplets will fall off the tomatoes in slow motion. The slow-motion effect will create a dizzying impact on the viewer, keeping them mesmerized by the video. A vivid green tone will be used, but there won’t be a sun reflection in the upper left corner. The soil won’t be visible. At the very end of the video, the brand’s logo and name will appear.

Slogan: We’re Here to Push the Limits of Freshness!