Sample Brief (flashlight)

Campaign 5
Brand Name: A Flashlight Brand
Product Being Promoted: Flashlight
Target Audience: Individuals who require flashlights in professional work environments
Desired Emotion: The main goal is to impact the target audience. To achieve this, exaggeration techniques will be used to convince the audience of the product’s exceptional quality and power.
Colors Used and Their Meaning: Blue, black, and yellow. Since the Mariana Trench will feature in the video, a mix of blue and navy colors will be used. The flashlight will be black, and yellow will represent the light-emitting part of the flashlight. Black will be used to symbolize strength.

Brief:
The video will begin with a pitch-black screen, and the phrase, “The Mariana Trench is known as the deepest and darkest point on Earth,” will appear in the lower-left corner. The text will be typed out as if someone is pressing keyboard keys, with the sound of typing audible as the words appear one by one. The full sentence won’t appear all at once. Once the sentence is complete, the flashlight will appear from the lower-right corner. A simple flashlight design will be crucial here, as the focus is not on the flashlight’s shape but on how powerfully it illuminates. By using a minimal design, we will guide the viewer's attention to the message. The flashlight will be on and will illuminate the darkness, allowing us to see the depth of the Mariana Trench. The light from the flashlight, a subtle mix of yellow and white, will illuminate the surroundings, revealing shades of blue and navy. The light will start from the bottom-left corner with a lighter color and gradually become darker as it moves towards the top-left corner. When the flashlight first appears, we can add a sound effect like a “bam!” — similar to the intro sound of Netflix, as though something has dropped suddenly. Following this, ocean sounds will be used, as we are deep in the ocean. At the final part of the video, the brand's logo and name will appear in the lower-left corner of the screen.

Slogan: We’re With You in Your Darkest Hour!