Sample Brief (furniture)

Campaign 3
Brand Name: A Furniture Brand
Product Being Promoted: Sofa
Target Audience: Individuals seeking a comfortable and functional sofa
Desired Emotion: To convey that the person purchasing this sofa can own a piece of furniture that offers an entirely new level of comfort, lightness, and softness, making them feel like they are floating on clouds.
Colors Used and Their Meaning: The visual will predominantly use shades of blue to convey a sense of calm and tranquility. Blue is the perfect choice to deliver this message of peace and serenity.

Brief:
The visual will feature a woman with a peaceful expression, dressed in comfortable clothing (a long-sleeve, light blouse, for example). She will have her arms placed behind her head, as if she is releasing all her tension. Her legs will be visible, and she will wear long, relaxed white pants. Her feet will be bare. The background will be light blue, with subtle clouds that won’t distract from the image but will still be visible. The presence of the clouds is crucial to emphasize the message. A sky-like image should be depicted. The sofa will be a darker color in comparison to the background, but it should never be a harsh tone like navy blue. The blouse the woman wears will be ice blue. The visual should make it appear as if the woman is so relaxed that she is floating in the air, along with the sofa, on the clouds. The blue in the background should be soft and gradient. All other colors should be clean and monochromatic. The woman's hair color can be in shades of brown. The brand's logo will appear in the bottom left corner.

Slogan: Now’s the Perfect Time to Create Your Sky!