Sample Brief (travel)

Campaign 2
Brand Name: A Travel App Brand
Product Being Promoted: The App
Target Audience: Travelers and smartphone users
Desired Emotion: A sense of trust and comfort. The goal is to convey that users of the app can easily find the most suitable places based on their budget and preferences in the destinations they visit. The visual will communicate the message, "We're always by your side."
Colors Used and Their Meaning: Light blue (sky color), green tones, a logo color, and white. The reason for choosing sky blue is that blue is known for promoting a sense of calm and trust, which aligns perfectly with the app’s purpose. Green will be used due to its lively, calming, and trust-inducing properties, while also matching the overall color scheme of the visual. Additionally, the logo color will be included.

Brief:
The visual will feature a suitcase placed at a distance, but designed to resemble a smartphone from the handle and wheels onward. On the screen of this smartphone, we will display the app. The background will be white, with the logo at the top and the brand name written in black at the bottom. A hand will be shown holding the suitcase (this is optional and can be compared with a version without the hand). The hand will come from the left side. The background will feature a light blue sky, not overly intense, ensuring it does not overwhelm the viewer. Lively, green-toned palm trees will rise in the background, complementing the overall color scheme. The background will be slightly blurred, but every object should still be discernible.

Slogan: No Need to Search Far, I'm Right in Your Pocket