Sample Brief (cosmetic)

Campaign 1
Brand Name: A perfume brand
Product to be Promoted: Men's Perfume
Target Audience: Affluent men who enjoy luxury (young adults and adults)
Desired Emotion: Encourage the purchase of the perfume by using an eye-catching and inviting composition. The goal is to convey the feeling that the perfume exudes charisma and represents luxury, based purely on the visual.
Colors to be Used and Their Meanings: The primary colors will be black and gold. These colors evoke luxury, charisma, and passion. They align perfectly with the promoted product and the target audience.

Brief

Example 1:
The ad will feature a male model. The model will wear a sleek, pressed black shirt. The background will be black, with a potential gradient tone. The perfume bottle will be in gold tones, with a black cap. The bottle should exude charisma, in line with the theme. The model’s skin tone should not be light. The photo will incorporate shadowing. The model will spray the perfume, and we will capture the image of the scent floating through the air, directly moving toward the model. The floating perfume particles can be in shades of gold. The model's face will be directed upwards, as though lost in the moment while spraying the perfume. The brand name will be displayed on the perfume bottle.

Example 2:
The ad will feature a male model. The model will be shirtless, showcasing a smooth and youthful physique. The model's face will not be included in the shot; we will only see the body, hands, and arms. The background will be black, with a gradient tone. The perfume bottle will be gold-toned, with a black cap. The bottle should have a charismatic design. The model’s skin tone should not be light, and shadowing will be incorporated. The model will spray the perfume, and we will capture the image of the scent floating toward the model. The floating particles will again be in golden hues. The model's face will be directed upwards, creating the impression that he is lost in the moment as he sprays the perfume. The brand name will be displayed on the perfume bottle.

Slogan:  Feel the Charisma, Wear the Luxury